Demand Trend 2015 – 2030 in Brazil

Brazil, among the top sales markets for SHEIN, is the first country beyond the 16-nation series. The very same calculation model translates estimated SHEIN sales in dollar into kilogram in an attempt to achieve more realistic market sizes.
Projections show staggering results for SHEIN volumes, outshining most series-1 countries, after the Chinese company only landed in Brazil in 2020.

The market size quickly recovered from pandemic pushed by B2C online purchases. Otherwise, levels before the worst-ever recession in Brazil during 2014-16 would not have been reached yet. Their share outshines every analyzed nation so far with a projected 30% ratio in local apparel demand in 2023.

Last year’s market size in demand per capita is projected to range from 10.6 kg to 12.4 kg depending on the underlying price cut of SHEIN articles.

What effect in volume terms at global stage in 2023 appears plausible when extrapolating from the cumulative SHEIN sales in the analyzed countries?

The joint quantity from the country analyses ends up in a dimension of virtually 2 million tonnes with an underlying 67% price cut for SHEIN articles that may mean a global volume of almost 5 million tonnes.